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About Damsel

A business driven by passion is bound to survive no matter the challenges. Dada Mercado, the owner and in-house designer of Damsel Philippines, shares how her zeal for fashion and creative design changed the course of her life – from being a respected lawyer to a smart entrepreneur.

The first step is the bravest

It all started in 2010 when Dada created a small fashion shop in Manila to veer from the stress of her legal career. She called it Damsel – the embodiment of her love for design. Her four-square-meter shop sold unique apparel and bags to fashion enthusiasts at bazaars. She only had about a hundred items then, so manually recording her inventory and sales sufficed. It was when she expanded her store online that she found trouble managing her inventory and monitoring bestsellers.

Everyone trips once in a while

Damsel saw the bright rays of the sun in its first two years in the market. Everything was going smoothly, so Dada opted to resign from her law firm and focus all her attention and energy to the shop. Just shortly after that, however, she faced the first major blow in her business. In 2013, Damsel saw a sharp decline in sales volume due to tough competition against wholesale merchants. Their competitors became aggressive online, causing Damsel to lose its online customers, which made about 80% in sales.

On top of this crisis, Dada had to deal with her store’s internal problems. Inventories were missing and employee accountability was questionable. Dada had no basis of reconciling sales and inventory since her store did not have a reliable inventory management system. She had no way of knowing whether her missing stock were damaged, pulled out, returned to supplier, stolen by customers, or sold without the salesman remitting the sales. At this stage, Dada knew that she needed to change her store’s dynamics.

In 2014, Dada revamped her business model to make room for Gowns for Rent Manila (GFR Manila), a gown rental business which she managed to run alongside her original Damsel shop. This time, the logistics of GFR Manila was simpler and more manageable because recording inventory was less of a hassle.

In February 2015, GFR Manila flourished in the rental business and reached even the wedding industry, owing to its reasonable rental prices and superb customer assistance. The business continues to grow today, even outnumbering the customers of the original Damsel that showcased bags and apparel. GFR Manila’s impressive growth compelled Dada to narrow down her niche market to customers who need proper attires for formal events.

Its collection is a mixture of Bangkok, Korean, and Hong Kong designs, carefully and tastefully selected up to the very specific detail.

Today, Damsel® is known to online sellers and fashionable urban dwellers to be a one-stop rental shop of all that is unique, trendy, and beautiful. Damsel® undertakes to deliver the best quality products through its internal dry clean system and an efficient and reliable customer care service.

Location

Address
Adamite Corporation LG4 Lower Ground Level Makati Cinema Square Chino Roces Avenue, Makati City
Zip Code
1231

Contact Details

Mobile
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+63 939
+63 905
Email
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Business Info

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Client reviews

4 reviews

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5.0  (4)
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Overall Rating 
 
5.0

Everybody was exceptionally gorgeous.

We booked the 12 pieces outfit for cortege bundle for our wedding on July 8. Their administration, much the same as their outfits were great. I highly endorsed Damsel in support for anybody searching for an outfit for lease. Their quality is flawless and is worth it. Thanks a lot Damsel for the outfits. Everybody was exceptionally gorgeous.

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5.0

They have an assortment of alternatives for ladies of various body sizes

I was coming up short on choices for reasonable yet quality wedding outfits when I unearthed Damsel. They have an assortment of alternatives for ladies of various body sizes. I could profit of one of their wedding bundles, which incorporated my outfit, my hubby's and 12 cortege. They have great client assistance. All the staff are exceptionally helpful and they give you great understanding on the things you need to have.

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5.0

Everybody in the shop was exceptionally conducive in finding an outfit that would fit my mother

My mom experienced considerable difficulties for a hefty measured outfit given a short period of time. We went to a few shopping centers to discover an outfit in her size and in the required shading motiff however there basically was none. It really was ideal I saw Damsel's fb page and saw an array about larger measured outfits. We promptly set up an arrangement and we were booked the next day. Everybody in the shop was exceptionally conducive in finding an outfit that would fit my mother. What's more, we discovered this excellent outfit! On the off chance that my mother should be Godmother once more, we would not squander our time at the shopping center, Damsel would be our first choice!

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5.0

I will endorse them to my circle of friends that requires outfits for rental.

Give me a chance to impart my contemplation with Damsel. We have an office Sagala occasion that requires a water themed outfit for a hefty size body. I attempted to search all over the place and fizzled, Damsel was the main shop that could suit my requirements. Larger size and the Theme!

It was high-class that they have a booking for the fitting that made me feel that i am esteemed and that my availability was essential for them.

I came in late for my fitting however regardless they suited me and demonstrated me Huge quantities of outfits and alternatives.

I will endorse them to my circle of friends that requires outfits for rental.

Much obliged to you Damsel!

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