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About Jo Rubio Designs

"Written by Helen Grace Rubio"

As a child I always see my Kuya, doodling at the back of his notebooks or clipping newspaper sketches of Society Weddings or women dressed up in gowns. His favorite sketches were “The French Renderings of Loretto for Pitoy Moreno.” He would try to emulate each sketch every afternoon, instead of playing outside.

Our Lola would always take my Kuya to ballet recitals, art exhibits, society parties and museums. When he goes home from these trips, he had already made a sketch of a lady who wore the most beautiful dress. He would tell me in excitement the details of that beautiful dress, while he brings out his colored pencils to add color and details to finish his sketch.

I did not have the luxury of having a Barbie doll before but my paper dolls were always fashionable. Eventhough they are just paper dolls their wardrobe were drawn out from Vogue thanks to my Kuya. At a very young age, Kuya already has an extensive collection of Vogue magazines. Instead of buying Archie, he would rather save up for the latest issue of Vogue.

When it’s time for our Recognition Day, whether it’s his, mine or our other siblings’. He will be the one who will pick out our mother’s outfit for that day. They will go to Christian Espiritu,Patis Tesoro and pick out what would suit our mother best. Every fitting session to him is like an educational trip that would feed his fashion sense and passion. And he would always say that he is more proud that our mother was wearing a Christian Espiritu than going up the
stage to receive an award.

I knew he wanted to be a designer because I see that is his passion. For practical reasons he shied away from his passion, when he graduated from the University of the Philippines Diliman it was Prom Season for me.

This event I could say, ignited his passion more. He would buy tons of magazines trying to find a look for me. I requested to have a Larry Espinosa gown, but that eluded us due to his busy schedule. Instead we went to the talented Cocoy Lizaso.

On the first meeting he brought tons of magazines and swatches of fabric. To Cocoy’s surprise he was more into every little detail than the one who will attend the prom. Instantly Cocoy saw his passion and potential to pursue fashion. He encouraged him and let him turn my prom dress as his first haute couture project.

He said, ” I owe my beginnings to Cocoy Lizaso, if it wasn’t for him I will not have pursued my lifelong dream.”

From a prom dress, to being an apprentice, to enrolling in LaSalle College International Manila the rest was history.

After graduating from LaSalle he came on his own and opened his very own shop. He never patronized his works to his friends, because he wanted his work to speak for itself. He just started working on people who would drop by his shop. They would always be drawn from the display on his window shop. By word of mouth and referrals from clients, he became known for his craft. Like a secret garden waiting to be discovered.

His clientele, ranges from politicians to ambassadors, brides from anywhere in the world to local kids who just want to look cool in their prom night. His design process comes complete with images of his clients’ hairstyle, jewelries, make-up, shoes, bags, to the color of the nail polish to be worn on that event. He has an eye for detail and a true soul of an artist.

He draws inspiration from his travels, the different cultures he would come across, classic films, paintings, architecture or a couple’s love story. Kuya’s magic, aside from his obvious talent, is his ability design a gown based on the wearer’s personality and body type. He will find the fine attributes to highlight and enhance. Making each design close to a woman’s heart.

Location

Address
Unit 4050-E Bigasan Street Palanan, Makati City

Contact Details

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+63 917
+63 917
+63 917
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Business Info

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Our prices are based on the chosen material and design. To give you an idea, our Bridal Gowns are Php 65,000 and up. Please be advised that the price mentioned is the starting price. 

We do encourage you to set an appointment with us. It is ideal to set an appointment with us: 

 1.  It is best that we discuss your projected budget (so we will know if we can work with less or more based on your projected budget). We can find out if we can design and produce your dream-wedding gown but still being within your projected budget.  

2. We can also discuss the design in mind if it will be flattering to your body frame. We will present original design studies (new or inspired from your peg) for you to choose from. This process will effectively discern which design will suit you best.  

3. If you are an overseas bride we do encourage you to set a Skype/Facetime appointment with us.   

Please feel free to email us back  to set your appointment. 

Client reviews

3 reviews

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5.0  (3)
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Overall Rating 
 
5.0

He is a gifted fashion designer

Jo Rubio is really a craftsman. He is a gifted fashion designer. He generally tries to be incredible in various model approach. Aside of being low profile, his designs constantly made people go crazy and end up noticeably exceptional.

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5.0

My outfit is so exquisite and the weaved points of interest are so wonderful

Jo is an essence of class, elegant, excellence couture. My outfit is so exquisite and the weaved points of interest are so wonderful. He likewise made the outfits for my Mom and my 3 lovely sisters. We are exceptionally content with the result of the outfits and visitors raving about our outfits. Much obliged to you such a great amount for giving such a perfect work of art. You caught the wedding outfit I have dependably longed for wearing when I was youthful. Good luck with that Jo and to whatever remains of the group!

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Overall Rating 
 
5.0

I was extremely pleased to tell everybody that my outfit was hand made in the Philippines

By the time I got my first email from Jo Rubio as an acknowledgement from my query, I appreciated how composed and proficient he was. We had our initial meeting through Skype, and I could perceive how enthusiastic he was about his craft, and how he needed the absolute best for his ladies. Despite the fact that I was an abroad lady of the hour, and every one of our dealings were made on the web, I was extremely inspired with the whole procedure and how well the outfit fits.

I had constantly longed for wearing an astonishing wedding outfit solely intended for me - the mind boggling weaving and subtle elements, fantastic skirt and alternation, it was all that I needed and the sky is the limit from there. I got a considerable measure of compliments on how gorgeous my outfit was, and how lovely I looked in it. I was extremely pleased to tell everybody that my outfit was hand made in the Philippines by the splendid Jo Rubio.

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